Monday, 2 August 2021

Digital Marketing Course in Mohali

 Digital Marketing Course in Mohali which serves to individualistic learning needs of Students, Working experts as well as Entrepreneurs. The Digital Marketing Training course is created adhering to the new concepts and techniques which are related to the current industry trends. Our syllabus of Google Adwords, as well as Analytics, enables individuals to successfully clear the Google Certification for Adwords / Analytics.

Digital Marketing is an ideal course for individuals who wish to enter this profitable industry, which is likely to generate numerous job options in many sectors. Our Digital Marketing classes in Mohali have been created to kick-start or consolidate your digital marketing knowledge so you can enhance new skills and can progress either your desired digital marketing career path or business goals. This course will incorporate workshops led by our in-house professional, which will enable you to understand the core theoretical components of digital marketing in context and will help when designing an effective digital strategy.

A certificate will only add to your CV and the learning that you receive at our premium digital marketing training institute in Mohali will come in handy as you go about working on the projects. So, check out the demo class, sign up for digital marketing classes in Mohali, and grab the chances with both hands.

we get them trained by Google certified trained specialists. We offer interactive digital marketing Course in Mohali, a chance to work on live projects and 9 Google certificates and all this at super affordable fees, lifetime learning access which means you can attend our digital marketing classes in Mohali till the time you feel you are career and market-ready.

We Are The Top Digital Marketing Institutes with 100 % Placement Assistance to Job Seekers. No need to pay the fees first, you can first attend the demo lecture to see the learning procedure and then have your decision the way you want. We have been referred by several popular bloggers as the top 12 digital marketing courses. Contact now to get you a free demo.

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What is Digital Marketing?

In simple terms, digital marketing is the promotion of products, services, or brands through digital channels such as emails, ad displays on websites, promotions on social media sites etcetera. The main objective is to promote brands, increase online presence, brand reputation, and increase sales using several successful digital marketing campaigns. It involves the use of several services, tools and marketing strategies, which mainly depend on the internet as a core promotional medium, in addition to mobile, email, electronic billboards, wireless text messaging, digital television, radio channels, etc.

Digital marketing experts are responsible for numerous marketing strategies like keyword analysis, search engine optimization, content marketing, sales conversion, campaign marketing, eCommerce marketing, display advertising, performance monitoring, and using social media platforms to drive possible traffic to the business website. In this digital age, there is a wide demand for digital marketing experts, who can run an effective marketing campaign that makes a sure more online presence, lead generation, and sales conversion to business.

Digital Marketing Course in Mohali offers a professional digital marketing course to meet industry requirements. Our practical oriented digital marketing Course will help students to boost industry exposure in understanding digital channels, techniques, and applications to make and run successful marketing campaigns.

Syllabus of Digital Marketing Course in Chennai

MODULE 1: BASICS of DIGITAL MARKETING

  • Introduction To Online Digital Marketing
  • Importance Of Digital Marketing
  • How did Internet Marketing work?
  • Traditional Vs. Digital Marketing
  • Types of Digital Marketing
  • Increasing Visibility
  • Visitors’ Engagement
  • Bringing Targeted Traffic
  • Lead Generation

MODULE 2: ANALYSIS AND KEYWORD RESEARCH

  • Market Research
  • Keyword Research And Analysis
  • Types Of Keywords
  • Tools Used For Keyword Research
  • Localized Keyword Research
  • Competitor Website Keyword Analysis
  • Choosing Right Keywords To The Project

MODULE 3: SEARCH ENGINE OPTIMIZATION (SEO)

  • Introduction To Search Engine Optimization
  • How Did Search Engine work?
  • SEO Fundamentals & Concepts
  • Understanding the SERP
  • Google Processing
  • Indexing
  • Crawling

MODULE 4: ON-PAGE OPTIMIZATION

  • Domain Selection
  • Hosting Selection
  • Meta Data Optimization
  • URL Optimization
  • Internal Linking
  • 301 Redirection
  • 404 Error Pages
  • Canonical Implementation
  • H1, H2, H3 Tags Optimization
  • Image Optimization
  • Landing Page Optimization
  • No-Follow And Do-Follow
  • Creating XML Sitemap
  • Robot.txt

MODULE 5: OFF-PAGE OPTIMIZATION

  • Link Building Tips & Techniques
  • Difference Between White Hat And Black Hat SEO
  • Alexa Rank, Domain
  • Directory Submission
  • Social Bookmarking Submission
  • Search Engine Submission
  • Web 2.0 Submission
  • Article Submission
  • Image Submission
  • Video Submission
  • Forum Submission
  • PPT Submission
  • PDF Submission
  • Classified Submission
  • Business Listing
  • Blog Commenting
  • Citations
  • Profile link creations
  • Infographics Submission

MODULE 6: SEO UPDATES AND ANALYSIS

  • Google Panda,
  • Penguin,
  • Humming Bird Algorithm
  • Google Penalties
  • SEO Tools For Website Analysis And Optimization
  • Competitor Website Analysis And Backlinks Building
  • Backlinks Tracking, Monitoring, And Reporting

MODULE 7: LOCAL BUSINESS & GOOGLE MAPPING

  • Creating Local Listing In Search Engine
  • Google Places Setup (Including Images, Videos, Map Etc)
  • Search Engine Visibility Reports
  • Verification Of Listing
  • Google Reviews

MODULE 8: GOOGLE ADS OR PAY PER CLICK MARKETING (SEM)

  • Google Ads
  • Introduction To Online Advertising And Adwords
  • Ad words Account And Campaign Basics
  • Ad words Targeting And Placement
  • Ad words Bidding And Budgeting
  • Ad words Tools
  • Opportunities
  • Optimizing Performance
  • Ads Type
  • Bidding Strategies
  • Search Network
  • Display Network
  • Shopping Ads
  • Video Ads
  • Re-marketing
  • Performance Monitoring
  • Reports

MODULE 9: SOCIAL MEDIA OPTIMIZATION (SMO)

  • Social Media Optimization
  • Introduction To Social Media Networks
  • Types Of Social Media Websites
  • Social Media Optimization Concepts
  • Facebook, LinkedIn,
  • YouTube, Pinterest,
  • Hashtags
  • Image Optimization

MODULE 10: SOCIAL MEDIA MARKETING (SMM)

  • Facebook Optimization
  • Fan Page Vs Profile Vs Group
  • Creating Facebook Page For Business
  • Increasing Fans And Doing Marketing
  • Facebook Analytics
  • Facebook Advertising And Its Types In Detail
  • Creating Advertising Campaigns,
  • Payment Modes
  • Introduction To Twitter
  • Creating Strong Profiles On Twitter
  • Followers, ReTweets, Clicks,
  • Conversions, HashTags
  • LinkedIn Optimization
  • What Is LinkedIn?
  • Individual Profile Vs. Company Profile
  • Branding On LinkedIn
  • Marketing On LinkedIn Groups
  • Tools & Techniques

MODULE 11: GOOGLE WEB ANALYTICS

  • Getting Started With Google Analytics
  • Navigating Google Analytics
  • Real-Time Monitoring
  • Audience
  • Acquisition
  • Traffic Sources
  • Behavior
  • Content
  • Visitors
  • Live Data
  • Demographics

MODULE 12: WEBMASTER TOOLS

  • Adding site and verification
  • Setting Geo-target location
  • Search queries analysis
  • Filtering search queries
  • External Links report
  • Crawls stats and Errors
  • Sitemaps
  • Robots.txt and Links Removal
  • HTML Suggestion

MODULE 13: CREATING A NEW SIMPLE WEBSITE

  • Creating A Simple Website For Your Business

MODULE 14: INTERVIEW PREPARATION

  • Resume Preparation
  • Interview Question Preparation

What you will learn in Digital Marketing Course in Mohali?

Our Digital marketing course in Mohali has been designed in a very comprehensive manner & it comprises of every single channel & their elements covered. In our Digital marketing institute in Mohali teaches everything you require to know about digital marketing.

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A lot of research has gone into designing this career field, which is all about digital marketing & our training modules are rich in content, PPT slides & case studies. We will make every student work on real-time projects & implement their online marketing strategies on a company, thereby giving them a first-hand experience in understanding the principles & how they work.

Besides training the students in various facets of digital marketing, we allow them to work on a project concomitantly using the same steps being followed in a professional company to plan & execute a Digital Marketing strategy for their business –

  • Developing an effective digital marketing strategy
  • Creating or customizing a good website
  • Boosting In-bound traffic
  • Generating leads
  • Converting leads into sales
  • Measuring & Analysing the results

Various institutes provide social media marketing courses in Mohali, but when you look at their digital marketing course curriculum you would understand that they had skipped many essential topics. At Digital Marketing Training in Mohali, you will learn everything you need to know about digital marketing, as our course Digital Marketing certified professional’ is very extensive & is all about digital marketing.

Job Opportunities After Completing the Digital Marketing Course in Mohali

As businesses today tend to stay more competitive and relevant in the Digital marketing space, the demand for Digital Marketing experts are higher. Digital Marketing is one of the best career opportunities for anyone who is searching for a good career choice in the fast-growing digital marketing world. According to a recent survey it is stated that India has the second-largest number of Internet users across the world. Furthermore, based on the reports submitted by Global Data it is expected that the growth of the Indian E-commerce market is going to rise by 7 trillion at the end of 2023.

This direction of the businesses to hire more and more skilled Digital Marketing specialists. Based on the Reports submitted by the Marketing Hiring Trends it is estimated that the demand for Digital Marketing professionals is expected to grow massive and above 44% of the companies of different ranges are now seeking a skilled marketing expert who can promote their business on the Digital Platforms.

Some of the most popular job titles that are offered in the Digital Marketing industry are SEO Analysts, SEO Specialists, Content Developer, Business Analytics Specialist, Mobile Marketing Specialist, Brand Management, Website Designer, Mobile Marketing professional, Search specialist, PPC Expert, Email Marketer, and Google Analytics Specialists. According to the reports submitted by Payscale.com, fresher Digital Marketing experts can earn around Rs.3,00,000 to Rs 4,00,000 annually. The median remuneration and package vary according to the experiences and knowledge increased.

How do we provide a job assistant after the completion of the Digital Marketing course?

We offer placement guidance in the Digital Marketing course in Mohali, that is why we are the no. 1 Digital Marketing Training Center in Mohali. At Digital Marketing Training in Mohali, we equip for a job but not buy a job for digital marketing students through interviews preparation and offer placement arrangements in the corporate companies. We are tied up with many reputed companies and IT firms. We assure our students that they will get a job after the completion of the Digital Marketing Course in Mohali.

Why us for Digital Marketing training in Mohali?

You can become a digital marketer professional & marketing specialist without leaving the job. One place to learn for Manager Level Digital Marketing and Executive Level Internet Marketing training in Mohali in all practical ways. We help you in career support: Career mapping, Resume making, Mock interviews, and more. Join Our Latest and Updated Digital Marketing Course in Mohali.

  • Our Digital Marketing Training in Mohali. Trainers are certified professionals with 8+ years of experience in their respective domain as well as they are already working with Top MNCs or IT Firms.
  • As all Trainers are Digital Marketing domain working experts so they are having many live projects, trainers will use these projects during training sessions.
  • All our Trainers are working with reputed companies such as Cognizant, Dell, Infosys, IBM, L&T InfoTech, TCS, HCL Technologies, etc.
  • Trainers are also helping students to get placed in their respective companies by Employee Referral / Internal Hiring process.
  • Our trainers are an industry professional and subject specialists who have mastered running applications offering the Best Digital Marketing training to the students.
  • We have received numerous prestigious awards for Digital Marketing Training in Mohali from authorized IT companies.
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